Jacqueline Goodwill joined V2V in summer 2016 as a marketing communications consultant, furthering the work of this transformational medical practice management consultancy with critical brand positioning and market strategy counsel. Jacquie lends more than two decades of communications expertise as a proven organizational leader in health care promotion and reputation management. She serves as principal of Peninsula Strategic Communication, a boutique specialty firm that specializes in creating or refining brand identity as well as positioning organizations during periods of growth or major transition.
Jacquie’s expertise is as an image turn-around specialist, as well as a proven track record in launching new services or medical facilities at such health care organizations as Harrison Medical Center, Franciscan Health System, and, early in her career, producing community events for the Children’s Hospital at Stanford and The Shriner’s Hospital for Children. She has also served health-specific organizations, including the American Red Cross Blood Services Division and the Cystic Fibrosis Foundation. Her agency experience includes corporate branding & market positioning for health insurance/payer program roll-outs and media relations and public advocacy for medical device application in the airline security industry.
Jacquie earned her undergraduate degree from the University of Washington in Seattle and her Masters’ in Public Communication from the American University in the District of Columbia.